Sir Bibendum, white knight.
When the tire is dotted with metal studs, the Michelin Man dons knight’s armour to announce the news… and tell the whole of Great Britain about his invulnerability. Poster dating from 1905: “My strength is as the strength of ten because my rubber’s pure”!
Illustration: O’Galop

Find Michelin’s famous “Sir Bibendum” poster on this ceramic mug.
Mug diameter: 8 cm
Mug height: 9 cm