L'Aventure Michelin shop
Michelin “bicycle tyre” historical poster
Reproduction of the Michelin bike tire poster signed Fabiano.
This poster, which exists in three versions, shows a modern young woman (for the time!) holding a tyre envelope and its inner tube. In the background, a protective Michelin Man seems to be saying “It’s easy with my tyres”, understood “even women can do it”. Youth, fashion, comfort, ease of use: a multiple message that had to “hit the mark”!
The bottom part of the poster, left voluntarily blank, is intended to receive the name and address of a local tire dealer in a typographical transplant.
Dimensions: 60×80 cm