{"id":39622,"date":"2025-06-12T15:39:35","date_gmt":"2025-06-12T13:39:35","guid":{"rendered":"https:\/\/boutique.laventure.michelin.com\/?post_type=product&#038;p=39622"},"modified":"2026-04-13T17:59:52","modified_gmt":"2026-04-13T15:59:52","slug":"key-ring-the-evolution-of-the-michelin-man","status":"publish","type":"product","link":"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/","title":{"rendered":"Keyring the evolution of the Michelin Man"},"content":{"rendered":"<p>Our keyring traces the evolution of the famous Michelin Man, born from a pile of tyres. His instantly recognisable silhouette sprang straight from the imagination of Andr\u00e9 and Edouard Michelin. It was brought to life by the artist Marius Rossillon, known as O\u2019Galop. That same year, the character appeared on a poster in a striking composition entitled \u201cNunc est Bibendum\u201d, and then at the Michelin stand during the first Paris Motor Show. From then on, his appearances became major events: special opportunities to forge bonds of trust and friendship with the public.    <\/p>\n<p>Since his creation in 1889, Bibendum has constantly evolved with the times: from a figure made up of stacked tyres to the smiling, modern icon we know today, he embodies the living history of the Michelin Group.<\/p>\n<p>Enamel and steel key ring.<\/p>\n<p>Dimensions : 45 mm x 40 mm x 2 mm<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our keyring traces the evolution of the famous Michelin Man, born from a pile of tyres. His instantly recognisable silhouette sprang straight from the imagination of Andr\u00e9 and Edouard Michelin. It was brought to life by the artist Marius Rossillon, known as O\u2019Galop. That same year, the character appeared on a poster in a striking composition entitled \u201cNunc est Bibendum\u201d, and then at the Michelin stand during the first Paris Motor Show. From then on, his appearances became major events: special opportunities to forge bonds of trust and friendship with the public.    <\/p>\n<p>Since his creation in 1889, Bibendum has constantly evolved with the times: from a figure made up of stacked tyres to the smiling, modern icon we know today, he embodies the living history of the Michelin Group.<\/p>\n<p>Enamel and steel key ring.<\/p>\n<p>Dimensions : 45 mm x 40 mm x 2 mm<\/p>\n","protected":false},"featured_media":39615,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[171,162],"product_tag":[],"class_list":{"0":"post-39622","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-keyring","7":"product_cat-souvenirs-and-gifts","8":"desktop-align-left","9":"tablet-align-left","10":"mobile-align-left","11":"ast-product-gallery-layout-horizontal-slider","12":"ast-product-tabs-layout-horizontal","14":"first","15":"instock","16":"taxable","17":"shipping-taxable","18":"purchasable","19":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyring the evolution of the Michelin Man - Boutique de l&#039;Aventure Michelin<\/title>\n<meta name=\"description\" content=\"The Michelin Man is born in a pile of tires. Its instantly recognizable silhouette is the brainchild of Andr\u00e9 and Edouard Michelin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyring the evolution of the Michelin Man - Boutique de l&#039;Aventure Michelin\" \/>\n<meta property=\"og:description\" content=\"The Michelin Man is born in a pile of tires. Its instantly recognizable silhouette is the brainchild of Andr\u00e9 and Edouard Michelin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/\" \/>\n<meta property=\"og:site_name\" content=\"Boutique de l&#039;Aventure Michelin\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/laventuremichelin\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T15:59:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boutique.laventure.michelin.com\/wp-content\/uploads\/2025\/06\/Porte-cle-les-evolutions-de-bibendum.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/\",\"url\":\"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/\",\"name\":\"Keyring the evolution of the Michelin Man - Boutique de l&#039;Aventure Michelin\",\"isPartOf\":{\"@id\":\"https:\/\/boutique.laventure.michelin.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/boutique.laventure.michelin.com\/wp-content\/uploads\/2025\/06\/Porte-cle-les-evolutions-de-bibendum.png\",\"datePublished\":\"2025-06-12T13:39:35+00:00\",\"dateModified\":\"2026-04-13T15:59:52+00:00\",\"description\":\"The Michelin Man is born in a pile of tires. Its instantly recognizable silhouette is the brainchild of Andr\u00e9 and Edouard Michelin.\",\"breadcrumb\":{\"@id\":\"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/#primaryimage\",\"url\":\"https:\/\/boutique.laventure.michelin.com\/wp-content\/uploads\/2025\/06\/Porte-cle-les-evolutions-de-bibendum.png\",\"contentUrl\":\"https:\/\/boutique.laventure.michelin.com\/wp-content\/uploads\/2025\/06\/Porte-cle-les-evolutions-de-bibendum.png\",\"width\":1000,\"height\":1000,\"caption\":\"key-ring-the-evolution-of-the-Michelin-Man-souvenir-Michelin\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/boutique.laventure.michelin.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\/\/boutique.laventure.michelin.com\/en\/shop\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Keyring the evolution of the Michelin Man\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boutique.laventure.michelin.com\/en\/#website\",\"url\":\"https:\/\/boutique.laventure.michelin.com\/en\/\",\"name\":\"Boutique de l&#039;Aventure Michelin\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/boutique.laventure.michelin.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boutique.laventure.michelin.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/boutique.laventure.michelin.com\/en\/#organization\",\"name\":\"Boutique de l'Aventure Michelin\",\"url\":\"https:\/\/boutique.laventure.michelin.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/boutique.laventure.michelin.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/boutique.laventure.michelin.com\/wp-content\/uploads\/2020\/12\/LOGO_LAVENTURE_MFP_VER_PASTILLES_RVB@2x.jpg\",\"contentUrl\":\"https:\/\/boutique.laventure.michelin.com\/wp-content\/uploads\/2020\/12\/LOGO_LAVENTURE_MFP_VER_PASTILLES_RVB@2x.jpg\",\"width\":1292,\"height\":1044,\"caption\":\"Boutique de l'Aventure Michelin\"},\"image\":{\"@id\":\"https:\/\/boutique.laventure.michelin.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/fr-fr.facebook.com\/laventuremichelin\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Keyring the evolution of the Michelin Man - Boutique de l&#039;Aventure Michelin","description":"The Michelin Man is born in a pile of tires. Its instantly recognizable silhouette is the brainchild of Andr\u00e9 and Edouard Michelin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/","og_locale":"en_US","og_type":"article","og_title":"Keyring the evolution of the Michelin Man - Boutique de l&#039;Aventure Michelin","og_description":"The Michelin Man is born in a pile of tires. Its instantly recognizable silhouette is the brainchild of Andr\u00e9 and Edouard Michelin.","og_url":"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/","og_site_name":"Boutique de l&#039;Aventure Michelin","article_publisher":"https:\/\/fr-fr.facebook.com\/laventuremichelin\/","article_modified_time":"2026-04-13T15:59:52+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/boutique.laventure.michelin.com\/wp-content\/uploads\/2025\/06\/Porte-cle-les-evolutions-de-bibendum.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/","url":"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/","name":"Keyring the evolution of the Michelin Man - Boutique de l&#039;Aventure Michelin","isPartOf":{"@id":"https:\/\/boutique.laventure.michelin.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/#primaryimage"},"image":{"@id":"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/#primaryimage"},"thumbnailUrl":"https:\/\/boutique.laventure.michelin.com\/wp-content\/uploads\/2025\/06\/Porte-cle-les-evolutions-de-bibendum.png","datePublished":"2025-06-12T13:39:35+00:00","dateModified":"2026-04-13T15:59:52+00:00","description":"The Michelin Man is born in a pile of tires. Its instantly recognizable silhouette is the brainchild of Andr\u00e9 and Edouard Michelin.","breadcrumb":{"@id":"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/#primaryimage","url":"https:\/\/boutique.laventure.michelin.com\/wp-content\/uploads\/2025\/06\/Porte-cle-les-evolutions-de-bibendum.png","contentUrl":"https:\/\/boutique.laventure.michelin.com\/wp-content\/uploads\/2025\/06\/Porte-cle-les-evolutions-de-bibendum.png","width":1000,"height":1000,"caption":"key-ring-the-evolution-of-the-Michelin-Man-souvenir-Michelin"},{"@type":"BreadcrumbList","@id":"https:\/\/boutique.laventure.michelin.com\/en\/product\/key-ring-the-evolution-of-the-michelin-man\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/boutique.laventure.michelin.com\/en\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/boutique.laventure.michelin.com\/en\/shop\/"},{"@type":"ListItem","position":3,"name":"Keyring the evolution of the Michelin Man"}]},{"@type":"WebSite","@id":"https:\/\/boutique.laventure.michelin.com\/en\/#website","url":"https:\/\/boutique.laventure.michelin.com\/en\/","name":"Boutique de l&#039;Aventure Michelin","description":"","publisher":{"@id":"https:\/\/boutique.laventure.michelin.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/boutique.laventure.michelin.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/boutique.laventure.michelin.com\/en\/#organization","name":"Boutique de l'Aventure Michelin","url":"https:\/\/boutique.laventure.michelin.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/boutique.laventure.michelin.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/boutique.laventure.michelin.com\/wp-content\/uploads\/2020\/12\/LOGO_LAVENTURE_MFP_VER_PASTILLES_RVB@2x.jpg","contentUrl":"https:\/\/boutique.laventure.michelin.com\/wp-content\/uploads\/2020\/12\/LOGO_LAVENTURE_MFP_VER_PASTILLES_RVB@2x.jpg","width":1292,"height":1044,"caption":"Boutique de l'Aventure Michelin"},"image":{"@id":"https:\/\/boutique.laventure.michelin.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-fr.facebook.com\/laventuremichelin\/"]}]}},"_links":{"self":[{"href":"https:\/\/boutique.laventure.michelin.com\/en\/wp-json\/wp\/v2\/product\/39622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boutique.laventure.michelin.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/boutique.laventure.michelin.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/boutique.laventure.michelin.com\/en\/wp-json\/wp\/v2\/comments?post=39622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boutique.laventure.michelin.com\/en\/wp-json\/wp\/v2\/media\/39615"}],"wp:attachment":[{"href":"https:\/\/boutique.laventure.michelin.com\/en\/wp-json\/wp\/v2\/media?parent=39622"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/boutique.laventure.michelin.com\/en\/wp-json\/wp\/v2\/product_brand?post=39622"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/boutique.laventure.michelin.com\/en\/wp-json\/wp\/v2\/product_cat?post=39622"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/boutique.laventure.michelin.com\/en\/wp-json\/wp\/v2\/product_tag?post=39622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}