{"id":43584,"date":"2025-09-30T15:28:07","date_gmt":"2025-09-30T13:28:07","guid":{"rendered":"https:\/\/boutique.laventure.michelin.com\/produit\/des-heveas-et-des-hommes-francois-graveline\/"},"modified":"2025-12-01T17:19:59","modified_gmt":"2025-12-01T16:19:59","slug":"des-heveas-et-des-hommes-francois-graveline","status":"publish","type":"product","link":"https:\/\/boutique.laventure.michelin.com\/en\/product\/des-heveas-et-des-hommes-francois-graveline\/","title":{"rendered":"Des h\u00e9v\u00e9as et des hommes &#8211; Fran\u00e7ois Graveline"},"content":{"rendered":"<p>In the aftermath of the Great War, tyre manufacturer Michelin set about establishing its own rubber tree plantations in Indochina.<br \/>\nThe famous rubber tree thrives in this region. Engineers, administrators and foremen left Clermont-Ferrand to become pioneers, with all that this entailed. <span id=\"js-showResume\" class=\"showResume\">of heroism and fear, suffering and humanity. Everything must be imagined and built from scratch in this virgin forest. Resourcefulness is therefore essential. However, the company&#8217;s successes cannot be separated from the course of history.<br \/>\nRevolution is brewing. To construct this narrative, faithful to historical accounts and facts but not without a touch of fiction, Fran\u00e7ois Graveline was given free access to the archives of the great manufacturer and was able to interview the heroes of an adventure that continues today in Brazil and Nicaragua. <\/span><\/p>\n<p>Format : 24,5cm x 16,5cm<br \/>\n175 pages<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the aftermath of the Great War, tyre manufacturer Michelin set about establishing its own rubber tree plantations in Indochina.<br \/>\nThe famous rubber tree thrives in this region. Engineers, administrators and foremen left Clermont-Ferrand to become pioneers, with all that this entailed. <span id=\"js-showResume\" class=\"showResume\">of heroism and fear, suffering and humanity. Everything must be imagined and built from scratch in this virgin forest. Resourcefulness is therefore essential. However, the company&#8217;s successes cannot be separated from the course of history.<br \/>\nRevolution is brewing. To construct this narrative, faithful to historical accounts and facts but not without a touch of fiction, Fran\u00e7ois Graveline was given free access to the archives of the great manufacturer and was able to interview the heroes of an adventure that continues today in Brazil and Nicaragua. <\/span><\/p>\n<p>Format : 24,5cm x 16,5cm<br \/>\n175 pages<\/p>\n","protected":false},"featured_media":43105,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[154,354],"product_tag":[],"class_list":{"0":"post-43584","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-book-shop","7":"product_cat-books-on-laventure-michelin","8":"desktop-align-left","9":"tablet-align-left","10":"mobile-align-left","11":"ast-product-gallery-layout-horizontal-slider","12":"ast-product-tabs-layout-horizontal","14":"first","15":"instock","16":"taxable","17":"shipping-taxable","18":"purchasable","19":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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