This second volume in the \u201cCollection Archives Ensolite\u201d is fully dedicated to the brand’s advertising genius.
\nFor 120 years, Michelin has been advertising all over the world with a spirit and humor unequaled in the history of communication. This universality is due in large part to the formidable Michelin Man, but above all to the many media used by the brand: vehicles, films, posters, events, sports, objects, buildings, trade fairs, etc. Under the leadership of Andr\u00e9 and Edouard Michelin, there’s no stopping the brand and its creativity.
\nLearn more about wooden horses, the \u201cpig campaign\u201d, Michelin House in London and the ASM, and discover from period documents the indelible imprint left by a daring company and the legacy it still bears today.<\/p>\n
Specifications:<\/p>\n
Numbered deluxe edition: 750 copies in French and 1148 in bilingual French\/English
\nVery large format.
\n29.5 x 42 cm
\n96 pages
\nHardcover, cloth-backed, hot-stamped
\nSelective varnish on cover
\nFour-color printing on inside pages on Munken Print White 150g paper<\/p>\n","protected":false},"excerpt":{"rendered":"
This second volume in the \u201cCollection Archives Ensolite\u201d is fully dedicated to the brand’s advertising genius.
\nFor 120 years, Michelin has been advertising all over the world with a spirit and humor unequaled in the history of communication. This universality is due in large part to the formidable Michelin Man, but above all to the many media used by the brand: vehicles, films, posters, events, sports, objects, buildings, trade fairs, etc. Under the leadership of Andr\u00e9 and Edouard Michelin, there’s no stopping the brand and its creativity.
\nLearn more about wooden horses, the \u201cpig campaign\u201d, Michelin House in London and the ASM, and discover from period documents the indelible imprint left by a daring company and the legacy it still bears today.<\/p>\n
Specifications:<\/p>\n
Numbered deluxe edition: 750 copies in French and 1148 in bilingual French\/English
\nVery large format.
\n29.5 x 42 cm
\n96 pages
\nHardcover, cloth-backed, hot-stamped
\nSelective varnish on cover
\nFour-color printing on inside pages on Munken Print White 150g paper<\/p>\n","protected":false},"featured_media":7568,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[154,350],"product_tag":[],"class_list":{"0":"post-7975","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-book-shop","7":"product_cat-bibendum-books-michelin-collectibles","8":"desktop-align-left","9":"tablet-align-left","10":"mobile-align-left","11":"ast-product-gallery-layout-horizontal-slider","12":"ast-product-single-variable","13":"ast-product-tabs-layout-horizontal","15":"first","16":"instock","17":"taxable","18":"shipping-taxable","19":"purchasable","20":"product-type-variable","21":"wvs-archive-product-wrapper"},"yoast_head":"\n