L'Aventure Michelin shop
The L’Aventure Michelin official shop offers a wide choice of Michelin and Michelin Man-branded items that will delight young and old alike. Unpublished visuals from Michelin’s heritage archives, exceptional books, and souvenir items from the Michelin Adventure are available for you to enjoy or treat yourself to.
Supporting Michelin’s mission to help build a more sustainable future, don’t miss the “Eco-responsible” collection!
Come and discover the living history of a brand that always belonged to its time. At the centre of this route appears the joyful and familiar figure of Michelin man. A figure that symbolizes Michelin: close to the public, in perpetual evolution, but remaining faithful to its values. The Michelin Group Museum offers a playful and interactive experience in a setting that takes people of all ages on a journey. Because yesterday’s experience is the foundation of tomorrow’s progress: the epic story of Michelin is first written in the present.