L’Aventure Michelin – Michelin

Revisit the highights of L’Aventure Michelin, yesterday, today and tomorrow. It was in 2004 that Édouard Michelin, at the head of the Group since 1999, first raised the idea of creating a heritage space that was modern and open to all. The Company enthusiastically onboarded the idea. Five years later, no fewer than a thousand items had been gathered together to tell the story of L’Aventure Michelin. This epic tale of a family, technology, industry and society rooted in 19th Auvergne has accompanied the development of mobility in a succession of major innovations that is set to continue Let yourself be transported to the heart of a fabulous story! Book format: 22.5 cm x 22 cm 153 pages French edition