Genius in advertising – Michelin Collectors

For the past 120 years, Michelin has been advertising all over the world with a wit and humor that are unmatched in the history of communication. For the past 120 years, Michelin has been advertising all over the world with a wit and humor that are unmatched in the history of communication. This universal appeal owes much to the wonderful Michelin Man, but is mainly a result of the great variety of media used by the brand, including vehicles, films, posters, events, sports, objects, buildings, trade shows and more. Nothing stops the brand and its creativity under the leadership of André and Edouard Michelin. You’ll learn more about the wooden horses, the “pigs campaign”, Michelin House in London and the ASM. In historical documents from the time, you’ll discover the indelible mark left by a bold and daring company, and the legacy it still carries today. Technical details: Numbered deluxe edition: 750 copies in French and 1,148 in bilingual French/English Very large format. 29.5 x 42 cm 96 pages Hardback cover, cloth spine, hot stamping Selective varnish on cover Four-colour printing on inside pages on Munken Print White 150g paper