The Michelin Man on advertising- Pierre-Gabriel Gonzalez

The Michelin Man, a character born in 1898 from the imagination of the Michelin brothers and the pencil of O’Galop, is an undisputed part of international advertising history and current affairs. His cradle is a poster, followed by hundreds and hundreds of others, where the Man in Tires, often drawn by renowned artists, expresses himself on behalf of the Michelin Company, accompanies an event, presents an innovation, a tire, a guide…

‘Drinking the obstacle’ has always been and still is the Michelin Man’s motto, at the heart of our automotive century. With his colorful posters, he tirelessly enlivens the walls of our cities and offers his services, naturally arousing sympathy without frontiers.

A renowned connoisseur of the brand and its character, Pierre-Gabriel Gonzalez comments here for the first time on some 250 posters from the Michelin universe, selected for their graphic value and their advertising representativeness. They are presented in reverse chronological order, in a fascinating “initiatory” journey in search of our hero, now global and one hundred years old.

Size book : 25.5 x 31.8 cm
160 pages

Date of edition : 1998

Available in French and English