Art Print – Michelin Man makes a film

In the mid-1920s, Michelin ushered in a real revolution in the automobile world by inventing the “Comfort” tire. To prove that its low-pressure tire would stay securely on the rim, Michelin used techniques borrowed from the cinema, which was all the rage at the time. It was the golden age of the silent film, with comic pranks revolving around the automobile in shorts by Max Linder in France, and by Charlot, Buster Keaton, and Laurel and Hardy in the United States. This English poster is advertising a promotional cinema screening. It shows the Michelin Man in an uncomfortable position, filming the vehicle driving over an obstacle with a glass of milk placed on a step. Digital printing with 12-color pigment inks Format 50 x 70 cm 250gr mat coated paper Run: 500 copies Each copy is numbered and certified with a dry stamp.