L'Aventure Michelin shop
Comic book – Les Frères Michelin, une aventure industrielle – Cédric Mayen
Today everyone is familiar with the famous tyres, road maps and restaurant guides by Michelin. Their history is synonymous with the history of France.
And yet this empire might never have seen the light of day had it not been for the determination of two brothers: André, the imaginative businessman endowed with an incomparable flair for marketing stunts, and Edouard, an artist turned avid innovator. Together, they embraced successes and weathered crises on a par with their destiny.
Author: Cédric Mayen
Comic book format: 24cm x 31cm
Published: April 2022