Michelin: A Secret History – Eric Bourdais de Charbonnière and Michel Rollier

In 1990, Michelin had conquered the global tire market and was believed to be invincible. Yet that year, the French industrial giant began to falter: colossal losses, alarming debt, an organization on the brink of collapse… Michelin was suddenly faced with a crisis whose scale took even its executives by surprise.
Éric Bourdais de Charbonnière and Michel Rollier, key figures in the group’s rescue, shed light on an often-overlooked chapter in its history: the years of chaos, the difficult decisions, but also the “miracles” and the management transformation that enabled the Clermont-Ferrand-based company to regain its place at the top. The story of thirty years of rebuilding, innovation, and resilience at the heart of a French industrial flagship.

Size : 21 cm x 14 cm

232 pages

French edition

Printed in France