One hundred years of Michelin Man – Michelin

The Michelin Man, the Sun King of advertising. Born in France in 1898, the Michelin man had a profound influence on the early days of advertising. In turn, he embodies the advertising styles of the twentieth century, from the controversial to the more benevolent. This metamorphosis is reflected in the character’s physical appearance. The disquieting titan of the road gradually became a reassuring guide for motorists. Over the course of a century, his countless appearances in the four corners of the world carry the messages of a company that, beyond tires, has invested in all areas of travel: publishing road maps and tourist guides, as well as road numbering and signage. Book format: 24.4cm x 31.9cm
136 pages Available in French, English, German or Spanish.

Available in French or English.