Michelin man, Michelin advertising and objects – Pierre-Gabriel Gonzalez

The Michelin Man is the favorite subject of thousands of collectors around the world. Used in hundreds of different situations adapted to each of the countries where MICHELIN sells its tires, the Michelin Man has always aroused sympathy and collectors’ interest.

This reference work on MICHELIN advertising and objects traces the history of this character, intimately linked for a century to the development of the world leader in tires, through its many representations: posters, stickers, lighters, brochures, playing cards, MICHELIN road maps, postcards, cardboard, ashtrays, packaging, pins, inflators, MICHELIN guides, commercial prints, beach games, repair kits, enamelled plates, key rings, clothing, etc…

Book size : 24,6cm x 29,7cm
112 pages

French edition